Dr. Sudhir Rana believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. He is a faculty of marketing and strategy at the College of Healthcare Management & Economics at Gulf Medical University, UAE. Dr. Rana holds Ph.D. degree with the Ministry of Human Resource Development Scholarship from Government of India and Post – Doctorate from Putra Business School (AACSB Accredited), Universiti of Putra, Malaysia. He has set in high standards in academics and research. Dr. Rana is academically associated with Indian Institute of Management (IIM) Nagpur, Fortune Institute of International Business, India and Putra Business School, Malaysia. He has delivered 300+ workshop sessions, keynote speeches and webinars. His research area is Consumer Behaviour, Organizational Performance, Emerging Markets and Business Education. His research is published in the Journal of Business Research, Journal of Consumer Behaviour, International Journal of Emerging Markets, Journal of Promotion Management, The TQM Journal, Benchmarking, and Journal of Global Marketing among others. He is a well-known scholar and editor in the field. A few stories that he turnaround include the progression of the journal FIIB Business Review which is the most preferred journal from Sage Publishing and has launched as well as chaired Doctorate Program at Fortune Institute of International Business, India.